Personal Appearances - The Changing HR Norms
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Case Details:
Case Code : HROB017
Case Length : 11 Pages
Period : 1992 - 2002
Pub Date : 2001
Teaching Note : Available
Organization : Society for Human Resources Management
Industry : Varied
Countries : USA
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Moving towards Casuals
By the time dotcom companies became the darlings of bourses
in the early-1990s, unprecedented changes had taken place in terms of all
corporate dressing conventions being turned upside down. An industry observer
commented, "The dotcoms were casual work environments, come as you are, put in a
pool table, make yourself at home." The reason why dotcoms encouraged a casual
atmosphere was because their employees typically worked for long hours...
The Case for Casual Dress Codes
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The increasing acceptance of casual dress codes at corporates was not only
because of the changing fashion/business trends and the IT/dotcom boom. There
were a host of other factors responsible for this. Companies which support and
adopted casual dress codes claimed that it was an innovative and inexpensive way
to improve the morale of the employees.
Employees highly appreciated this decision since the atmosphere in the office
became quite relaxed. Moreover, allowing casual dress code in the office showed
the management's concerned, yet carefree, attitude towards meeting employee
needs...
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The Case Against Casual Dress Codes
Despite the growing acceptance of casual dress codes by HR departments of
companies the world over, there were many who strongly opposed the policy.
Many HR experts and analysts argued that there was a direct connection
between employee attitude, dress and productivity. They stated that more
than how the wearer felt about his/her clothing, it was important how the
people whom they dealt with (that is customers) felt...
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Striking A Balance
HR researchers and observers suggest that the decision to adopt
casual dress codes (in whatever degree) has to be taken with extreme
caution. The problems faced by various companies were not due to the
adoption of casual dress codes per se - but because the guidelines
were neither defined clearly nor properly implemented. Ricker said,
"The personnel who abuse the privilege are the ones who always do,
no matter what the policy may state. We need to deal with the
individuals and not create rules and regulations that are punitive
to the entire staff to counter the actions of a few. You can't
legislate common sense and good taste."... |
Exhibits
Exhibit I: Corporate Clothing - The Indian Perspective
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